Demonstrating Technical Value
Challenge: Consumers didn't understand premium features like GPS logging
Solution: Interactive "Before/After" accident scenario simulator Combatting Amazon Showrooming
Challenge: Price comparisons on marketplace listings
Solution: Added free professional installation (value-add)
Fleet Sales Onboarding
Challenge: Complex multi-vehicle quoting process
Solution: CSV upload tool with bulk discount calculator
Returns Management
Challenge: High return rates from incorrect vehicle matches
Solution: Enhanced vehicle compatibility checker pre-purchase