Smile Therapy is a leading UK-based e-commerce brand specializing in professional dental care products, including teeth whitening kits, oral hygiene essentials, and cosmetic dental treatments. The goal was to create a high-converting, user-friendly Shopify Plus store that enhances brand credibility, simplifies the customer journey, and maximizes revenue through seamless UX/UI and performance optimization.
The goal was to create a high-converting, user-friendly Shopify Plus store that enhances brand credibility, simplifies the customer journey, and maximizes revenue through seamless UX/UI and performance optimization.
£5M+ Annual Revenue
Mobile-Optimized Design
SEO & Performance Boost
Subscription Model Integration
Process
Results & Impact
Revenue Growth
Lower Bounce Rate
Higher AOV
Customer Retention
Technologies Used
Platform: Shopify Plus
Theme: Custom-coded
SEO Tools: Google Search Console, SEMrush, Schema markup
Analytics: Google Analytics 4, Hotjar (heatmaps)
Colors
#50DAFF#B058FD#FC60F2
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Challenges
Building Trust in Dental E-Commerce
🔹 Challenge: Balancing medical credibility with e-commerce appeal.
Solution: Used dentist testimonials and clinical studies to build trust.
🔹 Challenge: Managing high-traffic spikes during promotions.
Solution: Leveraged Shopify Plus’s global CDN and edge caching.
